EDUCATION

Poli.design Consortium of Milan Politecnico University

Post University Degree Training Course

08/01/2017 - 07/04/2017

User Experience Design
Personas and archetypes, Customer Journey Map; 

User story and User Case;

​Information architecture, navigation map, wireflow and wireframe;

Prototype software as "Skecth" and Invision Platform for digital prototypes;

Prototype User test (A/B test), heatmap;

Analysis, refinement and re-working based on insights collected;

 


 

European Institute of Design, Rome

Post University Master

27/01/2009 - 17/07/2009

Art Direction and Graphic Design

Brief, creativity, sharing and creation of advertising ideas;

Rough copy, layout, final layout;

Graphic design, creation of a matching brand and image;

Working on ideas;

Luxury packaging;

Alternative media, social media and web communities;

Web Entertainment;

Technological creativity and innovation;

Editorial art direction;

Creative laboratories and Workshops;

Link Campus University of Malta, Rome

Bachelor of Arts (3 years, graduated on time)

03/09/2006 - 21/11/2008

Communications management

Knowledge of the fundamental aspects of communication sciences, techniques of information, tools and marketing communications, advertising and business;

expert in the management of communication companies, advertising agency account, business administration;

knowledge of issues related to relationships between information and entertainment;

expert in communication and public relations of private companies, government and cultural institutions;

knowledge of the operation and development of new media;

WORK
EXPERIENCE

Trust-IT, Pisa

Communication and Advertising Agency

04/29/2019 - current position

Digital Project Manager / Communications Officer

Digital PM and Communications officer for several international projects in Research & Innovation in Horizon 2020 (OCRE, EOSC-Pillar, ARCHIVER), the EU Research and Innovation program aimed at securing Europe's global competitiveness; 
Digital PM for the DISSEMINATION of the European R&I projects;

Between, Turin

Communication and Advertising Agency

07/06/2016 - 03/28/2019

Digital Project Manager / Social Media Marketing

Client support and management, mediator between clients and working departments;

Management of projects from client brief to delivery;

Management between departments to ensure the best possible outcome of the job and monitor the schedule and deadlines;

Budget quotation, time and resources management;

GANTT writing and monitoring;

Social Media Marketing Activities;

Web Marketing campaigns such as Google Ads;

DEM Campaigns;

Bebit, Turin

Digital Advertising Agency of Libera Brand Building

07/02/2014 - 05/06/2016

Digital Project Manager/ Social Media Marketing

Planning of the content mix and social media strategy;

Planning advertising activities on Social Media such as Instagram and Facebook;

Media Planning for Display Campaigns;

International Influencers collaboration activation;

DEM Campaigns;

CRM and content management on social channels;

Live communication responsible for each client's social channel before, during and after the events (openings, contests, photo shootings, products launches in food, beverage beauty and retails field)

San Carlo dal 1973, Turin

E-commerce, highly-fashionable multi-brand store

04/09/2012 - 21/12/2013

Digital Project Manager

KPIs-oriented: measurement of the conversion rate, the average sales per transaction, the units per transaction "to reach" the goals of the company.;

Data monitoring and reporting of KPIs;

Clients loyalty and satisfaction through marketing initiatives and DEM campaigns;

Management of clients requests for damaged items and sales returns.

CRM and content management on social channels;
Social Media Management;

Web marketing activites;

Influencers and bloggers collaboration activation;

PR and press office management;

Attended at Fashion Weeks events as Buyer and Social Reporter (RTW M-F, FW/SS);

Editorial Group L’Espresso, Rome

Editorial Group

02/04/2007 - 21/12/2011

Foreign correspondent

13 -15/09/2011
Worldwide conference Innovation Qualcomm - 2011 Istanbul, Turkey;

31/08/2011 - 03/09/2011
International Fair IFA - Berlin, Germany;

Freelance Journalist at La Repubblica, Italian National Newspaper;

Direct links to the articles:

Link diretti articoli giornalistici:

Facebook e il debutto nelle news - Affari&Finanza

“Realtà aumentata” la sfida Qualcomm - Affari&Finanza

Nasce la “farmacoeconomia” valuta terapie, medicine e costi - Affari&Finanza

La provincia di Trento nel Gotha dei poli tecnologici europei - Affari&Finanza

Rilancio Epson dalle stampanti ai proiettori 3D - Affari&Finanza

Teva punta sull’Italia per andare oltre i generici - Affari &Finanza

Lettera aperta: “Caro Brunetta, le spiego che cosa vuol dire precario” - L’Unità

VOGUE, Condé Nast Editions, Paris

Editorial Group

04/09/2010 - 05/06/2011

Assistant Manager

Support for the management and production of fashion shoots at Vogue. Management the RTW M-F sample requests around the world (Milan, Paris, London and New York).

Up to date of Media Kit for the commercial meeting of the Office Manager for France and United Kingdom (for all the magazines of Condé Nast.)

Collaboration with the administration office for the quotation of the pages in the magazines.

  • Instagram - Bianco Circle
  • Facebook - Bianco Circle
  • LinkedIn - Bianco Circle

Anna Benzo

Digital Account Manager 

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Project Management &

Social Media Marketing

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